massive data. Combine logistic system with the electronic commerce to reduce the cost of management and operation. In addition, retailers can take the chance of big transformation of the traditional commerce and find more ways to overcome the challenge brought by the new consumption patterns.
Evaluation and Qualitative Research
By summarizing the questionnaire survey's data, the author will carry on a scientific qualitative analysis. Through the answers to the questions in the questionnaire, the author is ready for an evaluation about the relationship amongst shopping motivations, personal values and attitudes of consumers, the changes of consumption habits, the transformation of consumption patterns.
Research Procedures
Consumption habits change the influence of retail Understanding customers shopping motivations The different consumption ways Good relationship with consumer personal values and attitudes Make consumers satisfy Traditional household and home consumption
Understanding consumers needs and wants Observed customers behavior
Evaluation and assessment through data and figures Reference
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