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Unit One
Lead-in
1 competing 2 variety 3 choose 4 drink 5 consumers
6 compare 7 make decisions 8 respond 9Pollution 10 provides
Passage A
Think About It
1 Yes, of course. For example, I have learned from one ad saying that different kinds of used cans and bottles should be thrown into different dustbins so as to help classify them for recycling. Not only did I myself do so, I also asked other people to follow the advice.
2 Here are some examples: “Smoking is dangerous for people’s health.” “For the safety of your family and yourself, drive carefully.”
3 Yes, I do. They help raise people’s awareness of some public concerns. For instance, nowadays people have become much more conscious about environment protection and public service campaigns play a big part in it.
Read About It
Content Awareness Read And Think
2 Work with your partner and answer the following questions.
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1 The Ad Council is a public service organization that helps to solve the most pressing social issues.
2 They can raise people’s awareness, inspire individuals to take action, and save lives.
3 The purpose of UNCF is to help minority students to graduate from college.
4 They remind people of wearing safety belts.
5 Public service advertisements play an important role in society. They can help people raise awareness of environmental protection, reduce traffic accidents, save water and energy, etc.
3 Decide whether the following statements are true (T) or false (F) according to the passage. 1 F 2 F 3 T 4 T 5 T
4 Fill in the blanks with the words given below. Change the form where necessary.
1 economic 2 estimated 3 measurable 4inspired 5 maximize 6 motivate 7created 8 distribute 9 concerning 10 abuses 5 Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.
1 by name 2 identify, with 3participate in 4 speak for 5 take, action
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6 Fill in each blank with a word from Passage A according to the definition given in the brackets. The number of the paragraph in which the target word appears is also supplied in the brackets. Change the form where necessary. 1 awareness 2 recruiting 3 motivate 4 concerning 5 adopt 7 Translate the following sentences into English.
1 I find it increasingly difficult to live within my income. 2 Modern politicians try to reach out to ordinary people in their TV speeches.
3 Pupils should be helped to adopt a positive attitude to life. 4 Everyone in the class is expected to participate in these discussions.
5 If you commit a crime you must expect to be punished. 8 Read and compare the English sentences, paying attention to their italicized parts, and then translate the Chinese sentences by simulating the structure of the English sentences.
1 You may not know how a computer works, but you do know that it is an inseparable part in our daily life.
2 Computers are more than a calculating tool – they enable people to do a lot more things, such as searching for information, communicating with friends online, shopping via
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the Internet, etc.
3 Since the cartoon was introduced to the Asian market, more and more young people have become his fans.
4 She feels that her mission in life is to help old people. 5 Crime has been on the increase in recent months. Hence, we need more police to protect us.
9 Look at the following public service advertisements. Have a discussion with your partner and share your view on what public service advertisement can do for us in China. The following words, phrases and sentence patterns may be of help to you.
Public service advertising, with its focus on public welfare, is very popular around the world. Oftentimes we come across public service advertisements with catchy slogans and vivid cartoon characters. The general public like these advertisements. As a matter of fact, many of these advertisements are more than memorable – they raise awareness and inspire people to act in an upright, moral way and engage in philanthropy. They motivate people to join in social struggle between good and evil.
Like elsewhere, public service advertising in China also plays a major role in improving public welfare. Many public
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