单 位 学 号
江西农业大学南昌商学院本科毕业论文
（电子商务专业）
电子商务盈利模式分析
姓 名 专 业 电 子 商 务 指导教师 余春根、熊奇英
江西农业大学南昌商学院
二00七年四月
电子商务盈利模式分析
摘 要
电子商务盈利模式是在电子商务理论和实践的环境下孕育和产生的，是在传统企业经营和运作模式的理论基础上的进一步深化和创新。目前越来越多的企业都在进行电子商务,在这种情况下，电子商务盈利模式的提出无论是对电子商务企业的创业者来说，还是对电子商务企业的守业者来说，都具有重大的指导意义。因此本文以盈利为中心、以价值创造为基点、分析并归纳出电子商务企业盈利模式的几种不同类别，利用理论和案例分析的方法进行研究。
关键词： 电子商务；盈利模式；价值创造
Abstract
E-commerce Profit model was born by the theory and practice of E-commerce environment and develop by the Enterprises operating in the traditional mode of operation. At present more and
more
companies
are
conducting
e-commerce,
so
E-commerce Profit model have great significance in guiding In this paper for the forth coming establishment and people who is in e-commerce. This paper will around profit and creating value at the same time summed up the profitability of the business model and analysis of several different types of e-commerce Profit model .I also use theoretical analysis and case analysis methods
to study systematically.
Keywords : electronic commerce; Profit model; Creating value
前 言 ........................................... 1
一、电子商务盈利模式的概念 ...................................................................................................... 1 二、电子商务盈利模式分类与内部要素 ...................................................................................... 1 (一)价值创造 ............................................................................................................................... 1 (二)电子商务模式的分类............................................................................................................ 1 1. 商品交换型 ............................................................................................................................. 1 2.服务提供型 ............................................................................................................................... 1 3.网络价值型 ............................................................................................................................... 1 (三)电子商务盈利模式的内部要素…………………………………………………………. …1 1.利润点 ....................................................................................................................................... 2 2.利润对象 ................................................................................................................................... 2 3.利润杠杆 ................................................................................................................................... 2 4.利润源 ....................................................................................................................................... 3 5.利润屏障 ................................................................................................................................... 4 三、电子商务盈利模式的分析 ...................................................................................................... 5 (一)商品交换型电子商务盈利模式 ……………………………………………………………5 1.以制造商为主导的模式 ........................................................................................................... 5 2.网上零售 ................................................................................................................................... 7 (二)服务提供型电子商务盈利模式 ……………………………………………………………7 1.概述 ........................................................................................................................................... 7 2.盈利模式分析 ........................................................................................................................... 8 (三)网络价值型电子商务盈利模式 ……………………………………………………………8 1.概述 ........................................................................................................................................... 9 2.盈利模式分析 ........................................................................................................................... 9 四、总结 .......................................................................................................................................... 9 参考文献 ........................................................................................................................................ 10 谢辞 ................................................................................................................................................ 10
