(7) :someone has a sudden desire for a sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search.They (8) prices, quality, and styles, and may visit a number of stores (9) making a decision.Buying an automobile is often done this way.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration (10) Specialty goods can (11) almost any kind of products. Normally, specialty goods have a brand name or other distinguishing characteristics. Unsought goods are items a consumer does not (12) want or need or may not even know about.
(13) or advertising brings such goods to the consumer's attention. The product could be something new on the market as the Sony Walkman once was or it may be (14) standard services, such as life insurance, for which most people will usually not (15) shopping.
19 A、produced B、provided C、purchased D、promoted 20 A、emphasized B、pointed C、decided D、estimated 21 A、usage B、nature C、price D、value 22 A、item B、type C、goods D、thing 23 A、take B、spend C、cost D、waste 24 A、specially B、generally C、routinely D、slowly 25 A、spot B、action C、presence D、impulse 26 A、choose B、construct C、compare D、compete 27 A、after B、while C、during D、before 28 A、first of all B、after all C、at all D、above all 29 A、offer B、contain C、cover D、include 30 A、personally B、necessarily C、especially D、really
31 A、Promotion B、Introduction C、Observation D、Competition 32 A、fairly B、enough C、more D、well
33 A、trouble B、continue C、bother D、consider
PART FIVE
·Read the text below about death by overwork in Japan.
·In most of the lines 1-12 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.
·If a line is correct, write CORRECT.
·If there is an extra word in the line, write the extra word in CAPITAL LETTERS. 1、death in the 1980s in Japan, where long working hours are the norm there. 2、Official figures say it that the Japanese work about 1780 hours a year,
3、slightly less than Americans (1800 hours a year),though more than Germans
4、(1440). But the statistics are misleading because of they do not count 'free overtime' 5、(work that an employee is obliged to perform but not paid for). It is being estimated 6、that one in three men who aged 30 to 40 works over 60 hours a week. Factory
7、workers arrive early and stay late, without an extra pay. Training at weekends may be
8、uncompensated. During the past 20 years of economic inactivity, many companies 9、have been replaced full-time workers with part-time ones. Regular staff who remain 10、are benefit from lifetime employment but feel obliged to work extra hours lest 11、their positions will be made temporary. Cultural factors reinforce these trends. 12、Hard work is respected as the cornerstone of Japan's post-war economic miracle.
The value of self-sacrifice puts the benefit of the group above that of the individual.
二、 Writing ·You are the training manager of a company which has won a large export order. You have beer asked to organise foreign language training for some of your staff. ·Write a memo to staff:
·explaining why the courses are necessary, ·saying which members of staff should attend, ·announcing when the courses will start. ·Write 40-50 words.
·Write on the opposite page. MEMO
To: Sarah Peterson From. Brian McKeethy
Date: 28 September 2008 Subject: Language Training
[正确答案] ?MEMO
To: Staff of Marketing, Sales, and Shipping From: Training Manager Date: 28 September 2008 Subject: Language Training
As you know, we have received a large export order for our major product, and servicing that order is going to require increased international communication. I am therefore organising courses in Business Correspondence and Telephone English for relevant staff in Marketing, Sales, and Shipping. Courses begin next Monday from 4pm to 6pm. Your attendance at the training courses is requested.
·You work for a European beverage dealer. The following table shows the consumption of four types of soft drinks over the past ].5 years, revealing the current trend of the drink industry in your country.
·Using all your handwritten notes, write a short report, emphasizing the main business changes for your company.
·Write 120-140 words.
[正确答案] ?This report describes trends in the consumption of different types of beverage over the past decade and half.
Fifteen years ago, the most popular drinks were juice (35%) and soda (38%), but by 2005,consumption of mineral water had more than tripled from 6% to 19% because of its convenience, whereas the consumption of iced tea had shrunk by a third, despite its unshaken popularity among the older population.
No dramatic changes occurred for soda as a whole, but diet soda has almost caught up with its sugared twin and taken over nearly half of the soda sales. Similarly, we find a rapid increase in sports drinks but decreases in fresh juice and squash which take the juice family, down by 8 percentage points.
In general, juice and soda remain the major products in the market, with mineral water catching up rapidly.
三、Speaking PART TWO
A: WHAT IS IMPORTANT WHEN ... ? Selecting staff for overseas training: Work experience
Command of the language of the target country Suggested Ideas : Work experience
When selecting staff for overseas training, it is important to consider their work performance.If a staff member whose work performance is outstanding is selected for overseas training, this will set a good example for other staff members and may encourage them to improve their work performance.
Work performance may include the following aspects: being fully aware of one's job responsibilities, performing these responsibilities well,
abiding by all company rules and regulations, being self-disciplined,
always taking the initiative at work.
Command of the language of the target country
This is another thing to take into consideration when selecting staff for overseas training. A good command of the language of the target country or English (the international language for business) will enable the selected staff member to understand instructions given by the overseas trainer, participate in all training activities, and communicate well with the trainer or other trainees.
B: WHAT IS IMPORTANT WHEN ... ? Conducting a market analysis: Targeted customers/clients
Comparison with major competitors Suggested Ideas :
Targeted customers/clients
When conducting a market analysis, it is important to make an analysis of the targeted customers/clients. This analysis may include collection and analysis of the following information related to the targeted customers/clients: range of their age, their sex,
their likes and dislikes, their average income.
To collect the above information, the following means can be tried: to make phone calls to targeted customers/clients,
to prepare a questionnaire and send it to targeted customer/clients and request them to complete it and send it back,
to send trained staff to pay visits to targeted customers/clients. Comparison with major competitors
When conducting a market analysis, it is also important to make a comparison with major competitors who provide same or similar products/services. This Comparison may include the following aspects: financial strength, cost efficiency,
impact of advertising, impact of packaging, product/service range,
special features of products/services. C: WHAT IS IMPORTANT WHEN... ? Aiming to improve customer service: Finding out customer needs
Dealing with complaints efficiently
Suggested Ideas :
Finding out customer needs
