浅析电子商务时代企业商业模式创新
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二○一○年十二月
摘 要
电子商务是一种全新的商务模式，在全球引发了生产方式的重大变革。随着企业信息化和互联网技术的高速，电子商务已经成为当代企业竞争的关键手段。面对日益严峻的资源约束和电子商务日益繁荣的大环境，企业借助电子商务手段催生出来的各种商业模式创新成为竞争的热点。本文基于此，分析了电子商务环境对企业传统商业模式的影响及其创新思路。
关键词：电子商务 商业模式 创新思路
Abstract
Electronic commerce is a new business model, in the global cause the
production of the major changes. As the enterprise information and Internet technology high speed, e-commerce has become a modern enterprise competition is the key means of. Faced with increasingly severe resource constraints and the electronic commerce flourishing big environment, enterprises using e-commerce means emerge various commercial mode innovation becomes the hot competition. Based on this, has analyzed the electronic commerce environment for enterprise the traditional commercial mode effects and creative thinking of.
Keywords: Electronic commerce Business model Innovation train of thought
目 录
摘要······························· Abstract ···························· 1 引言······························
2 电子商务对传统商业模式的影响·················· 2.1、技术进步加快新兴行业的产生················· 2.2、降低消费者的购买成本···················· 2.3、加快企业开发新产品的周期 ················· 3 商务下企业商业模式的创新思路·················· 3.1、树立企业的创新主体地位·················· 3.2、坚持以市场为导向进行创新················· 3.3、完善政府服务······················· 3.4、重新定义顾客价值····················· 3.5、坚持人才创业的理念····················· 结论 ······························· 参考文献 ·····························
1 引 言
电子商务的迅速发展推动世界进入全球化状态，缩短了产品生命周期，企业为了生存下去，就要不断创新商业方法与产品，使自己与竞争对手相区别，实现产品与服务的差异化，并在生产过程中减少，增加客户价值，而这一过程也就是
