Could you possibly bring forward the date of shipment?
The order is urgently required. Can we ask you to expedite the shipment? As our users are in urgent need of the goods, please expedite the shipment as soon as possible.
Part IV Viewing and Speaking Video Settling the delivery time Part V Case Analysis
Some of the aspects to be covered in the contract:
Time of delivery: opening time of L/C ,production time, transportation time ways of stipulating the time of delivery(fixed date or time period)? Port of shipment: which port to choose, alternative port?
Port of destination: which port to choose, loading and unloading conditions? Partial shipment or transshipment Shipping documents
教学方法和手段：教学案例分析（交接，交货），任务型教学（信用证交易的过程），
课堂小组学习（支付的不同方法）
知识单元十四： 索赔和处理 （建议 2 学时） 重点：学习索赔和结算的的基本词汇，了解索赔基本要素以及在实际工作中如何索赔。 全面了解关于索赔和结算的基本词汇没，辨别及了解投诉和索赔的基本要素，锻炼沟通能力
主要内容： Part I Warm-up
1) Reasons for most of the complaints and claims: shortage in quantity, wrong delivery, delay in delivery, wrong sizes, improper packing, etc.
2) First, to decide whether the complaint or claim is justified. If so, the seller has to admit it readily, express the regret and promise to settle it rightly. If the seller cannot deal with the complaint or claim promptly, acknowledge it at once, explain that the matter will be investigated and a fully reply will be sent later. If the complaint or claim is not justified, point it out politely in an agreeable manner.
Part II Listening and Speaking Task 1 An introduction to claims Task 2 Complaints from customers Part III Language Focus Make a complaint
1) I`ve got a complaint to make
2) This i是 our initial order with you and we are far from satisfied. 3) Our order was five units short.
4) The goods are not up to the usual standards. Part IV Viewing and Speaking Video 1 : entertaining a claim Video 2 ：Refusing a claim Part V Case Analysis
教学方法和手段：教学案例分析（索赔），任务型教学（学习索赔和结算的的基本
词汇），课堂小组学习（投诉和索赔的基本要素）
知识单元十五： 营销 （建议 2 学时） 重点：市场营销概念﹑基本要素及营销计划制定
了解市场营销基本词汇及基本要素，掌握市场营销计划制定，描述营销结果，促销
产品等商务英语表达。
主要内容： Part I Warm-up
Marketing involves making a communication about a product or service to encourage recipients of the communication to purchase or use the product or service. It is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers. The marketing mix consists of the 4Ps:providing the customer with the right product at the right price, presented in the most attractive way promotion)and available in the easiest way (place). Part II Listening and Speaking
Task responsibilities of the marketing department
Part III Language Focus
Talking about marketing plans
1) whatever you want to sell, it’ll pay to do thorough market research
and to test the market first.
2) We need to launch an intensive advertising campaign in order to improve
brand awareness.
3) We can price our products at a lever lower than that of our competitors’
so as to gain competitive edge in this new market.
Part IV Viewing and Speaking
Video 1 making a marketing plan Video 2 Promoting products Part V Case Analysis
Divided the class into small groups
Have each group work as a team to analyze a marking campaign for a product
and identify the 4ps in the campaign.
Ask each group to put together a report their findngs and analyses. Have each group make a presentation in class.
Encourage others Ss to raise questions on their report. PP他 or handouts are preferred for the presentation.
教学方法和手段：教学案例分析（营销计划制定），任务型教学（了解市场营销基
本词汇及基本要素），课堂小组学习（描述营销结果，促销产品
综合训练项目一 合作学习能力训练
目的和要求：提高学生合作学习能力，要求学生积极参与课题讨论，发表看法 成果形式：小组辩论
综合训练项目二 自我陈述能力训练
目的和要求：提高学生展示自我表达能力，要求学生能独自在讲台前做陈述 成果形式：个人陈述
四、其它教学环节
课外上网学习 网络教学资源：
普特英语听力论坛 http://www.putclub.com 蝙蝠英语学习网 http://www.binvor.com
英语学习方法和资源 http://www.hrexam.com/methods1.htm 旺旺英语学习网 http://www.wwenglish.com 听力特快 http://61.153.45.46/ 英语点津 http://www.unsv.com/
五、成绩构成和评价方法
综合训练（30%）由下面两项构成： 1. 小组辩论 (10%) 2. 个人陈述（20%） 期末考试（70%）
总成绩=综合训练30%+期末考试70%
