tariff and quota systems.
Common markets and economic unions
provide for reducing or eliminated
restrictions on people, money, and other factors.
An economic union is the most highly
evolved form of integration, calling for
harmonization of economic policies and www.docin.cominstitutions.
Examples include: free trade area – NAFTA;
customs union – EU and Turkey; common
market Central American Common Market
(CACM); economic union – EU.
7.What is the difference between a
low-context culture and a high-context
culture? Give an example of a country
that is an example of each type, and
provide evidence for your answer. How
does this apply to marketing?
In a low context culture, messages are
explicit; words carry most of the
information in communication.
In a high-context culture, less information
is contained in the verbal part of the
message. www.docin.com
Advertising copy in different countries
often reflects this difference.
When Infinite (Japan) was first
introduced in the US, the commercials
showed fields and rocks but no car. The
commercials failed in the US where more
emphasis is placed in print copy on
describing the car or conveying an image in TV ads. 8.
Briefly describe some of the differences
that relate to marketing between the legal
environment of a country that embraces
