会计英语-简答题部分
1. Describe the difference among
ethnocentric, polycentric, regiocentric,
and geocentric management orientations.
The premise of an ethnocentric orientation is
that home country products and management
processes are superior. An ethnocentric
company that neither sources inputs from,
nor seeks market opportunities in, the world
outside the home country is a domestic
company. A company that does business
abroad while still presuming the superiority
of the home country may be classified as an
international company. Such a company
relies on an extension strategy whereby it
would export, without adaptation, products
designed for the domestic market.
The polycentric orientation that
predominates at a multinational company
leads to a view of the world in which each
country market is different from the others. www.docin.comThe marketing mix in a polycentric,
multinational company is adapted by local
country managers operating with a high
degree of autonomy.
Managers who are regiocentric
or geocentric
in their orientations recognize both
similarities and differences in world markets.
Markets opportunities are pursued using
both extension and adaptation strategies.
The regiocentric and geocentric orientations
