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安门南50公里的小城，如今已是不少区县政府考察、学习的对象。
第二，针对企业高管，固安着眼于宣传城市规划理念、良好的区位优势及产业发展前景，以城市营销紧密配合招商引资，提升城市产业运营能力和对高端人才的吸引力。多年来，工业园区的建设几乎从未遇到过资金困境，政策上的突破还带来了如火如荼的招商情况。到目前为止，园区累计签约引进项目336个，项目总投资362.08亿元、1.93亿美元，已成为全国企业的投资圣地。
第三，针对本地及外来的所有城市产品消费者，固安按照消费者的行为学规律，从“知晓”——“理解”——“好感”——“行动”四个阶段逐步推进城市品牌营销。10根据北京时代昌荣广告有限公司的《电视广告跟踪监测报告》、百度《固安品牌推广效果报告》、CTR 市场研究的《受众和广告主定量调查》等报告中数据显示，固安每天在央视第二频道黄金时段的经济半小时、今日观察、对手等栏目进行多次广告传播，月平均广告收视率约为10.76%；固安园区相关新闻报道及搜索关键字月平均展示30897次，点击12818次，点击率约65%；全国主流媒体覆盖率为71.9%，主流财经类媒体覆盖率约87.4%；户外广告的有效接触度和对广告主张的接受程度都在业内居于前茅。
从2005年到现在，固安开展系统化的城市营销已届7年。通过科学的谋划、深入的挖掘和有效的传播，固安的城市营销走出了一条特色鲜明、成绩卓著的道路，固安的知名度、美誉度得到有力提升，让这座拥有2000多年历史的古城，再次广为人知，在新的发展道路上焕发出勃勃生机。
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《城市营销的研究现状和未来突破方向》，邱寿丰，同济大学学报第16卷第1期
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参考文献：
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《城市经营的营销学思考》， 赵正，《中国经营报》
《国外城市营销理论研究综述》，王进富，《城市问题》，09年第6期 《媒体品牌力与广告效果评估研究》《广告大观理论版》， 07年5月
《城市营销提升城市竞争力的作用机理分析》，黄江松，《政府改革与创新》，09年1月 《社会转型期我国城市营销策略研究》，杨洁，华东理工大学
《城市营销的研究现状和未来突破方向》，邱寿丰，同济大学学报第16卷第1期 《营销管理》，(美)菲利普·科特勒、凯文·莱恩·凯勒，2006，上海人民出版社 《科特勒营销新论》 美.科特勒等著 高登第译 中信出版社 2002年10月
《城市营销理论与营销学研究的发展》，刘望、郑昭，《争鸣与探索》2009年第7期 《城市营销管理的战略规划丶组织机制和资源配置——基于国际案例的研究》，屠启宇，《中国城市》，2010年10月 ? ?
《城市营销主体研究》，郭霄星，华东师范大学学报
《城市营销误区剖析与城市营销实施思路》，左仁淑、崔磊，四川大学学报(哲学社会科学版),2003(3) ? ? ?
《城市营销与城市发展初探--以天津市南开区为例》，宗佳峰，厦门大学学报，2009（5） 《关于城市营销的研究和思考》，何新衡，南京航空航天大学，2006年 《城市营销的城市品牌策略分析》，李代红、廖娅，《改革与战略》，2009年8月
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英文：
Marketing Mode Design of the Industrial Towns under the
Era of Globalization
——An Analysis on the Urban Marketing Strategies in Gu’an City
Abstract
As Pudong in Shanghai and the Binhai New Area in Tianjin, a development zone is the beginning of a flouring dream to a city when it was came into being.
From the scope of the world, the history of the development zones can be early traced back to the 16th century. Yet they were generally adopted and provoked great attention all over the world after the mid-20th century. In China, during the 30 years? development of the reform and opening policy, the development zones have been gradually changed into a new industrial filed combined with industry and life, from the past industrial zones that purely attract investment by the local. Meanwhile, they have been functionally integrated into the mainstream and main body of the urban development., and become an inseparable part of the city - back to the city from single industrial zones, the development zones, as an “eldest son” of this city, begin to consider that how to better integrate into the “mother field”.
We found that as the industrialization and urbanization going into deep, it is necessary for the economic development zones with traditional and closed ?isolated island” style to seek a new change and break, walk out of such isolation, and realize a perfect connection between the development zones and the urban function, becoming an industrial town furthermore. This has been a worldwide trend. The investment and operation management of such new-pattern towns will be the best test for the exploration of the future city in China. The operating modes will be crucial experience on management in the process of China?s urbanization. As an important engine for the regional economic development, the industrial towns play an active role in various aspects: attracting foreign investment, promote economic development and employment, etc. in the design
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of marketing strategies, the industrial towns are explorers in seeking new development space for zones and city. Unfortunately, there are just a few studies on this from both home and abroad. Instead, most researchers concern a lot on the world cities, tourism cities, and cultural cities, and they turn a blind eye to the marketing strategies which are regarded as the testing field for future city.
This thesis takes Gu?an - an industrial town 50km from the south of the Tiananmen Square in Beijing as an example, deeply analyzing the development path and evolution trends. Also analyzes how does the satellite city, located in the south of Beijing, adopt appropriate marketing strategies design by borrowing the world wisdom and the market-oriented power, which brings a driving force for urban industrial development? promotion and attracting investments. The author believes that such vivid case could represent the researching trends of the competition and development for zones and cities in China.
Key Words: industrial towns, Gu’an, marketing strategies
