for manufacturers to publicize their products. Through advertising on TV, every company tries its best to display the merits of its products and convince consumers that its product is reliable and credible. In the market-oriented economy, TV advertising is probably the best way for company to win in the keen competitions.
The second reason that can be seen by every person is that consumers need TV advertising for their reference. Through TV advertisements, consumers can get the first-hand information about new products, so that they can choose the most suitable one. For example, before buying a cell phone, they just need to turn on the television, sit in the sofa, watch the screen, and then make their decision.
From the above, we can easily see that TV advertising is beneficial both to manufacturers and consumers on account of the abundant information it provided.
13
