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Customer Relationship Management

Óû§²Ù×÷ÊÖ²á(¾­ÏúÉ̶Ë)

User Manual

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ϵͳ¿Í»§ÐÅÏ¢²Ù×÷Á÷³Ì±í............................................................................................................. 4 ϵͳµÇ¼ .......................................................................................................................................... 5 1ÐÅÏ¢ÊÕ¼¯Á÷³Ì¹ÜÀí........................................................................................................................ 6

1.1¼Èë¿Í»§ÐÅÏ¢(¾­ÏúÉ̶Ë) .................................................................................................. 6

1.1.1ÒµÎñ¼òÊö .......................................................................................................... 6 1.1.2Æô¶¯Â·¾¶ .......................................................................................................... 6 1.1.3²Ù×÷ϸ½Ú .......................................................................................................... 6

1.2¿Í»§ÐÅÏ¢²éѯ(¾­ÏúÉ̶Ë) ................................................................................................ 17

1.1.1ÒµÎñ¼òÊö ........................................................................................................ 17 1.1.2Æô¶¯Â·¾¶ ........................................................................................................ 17 1.1.3²Ù×÷ϸ½Ú ........................................................................................................ 17

1.3¼Æ»®ÐÅÏ¢²éѯ(¾­ÏúÉ̶Ë) ................................................................................................ 19

1.3.1ÒµÎñ¼òÊö ........................................................................................................ 19 1.3.2Æô¶¯Â·¾¶ ........................................................................................................ 19 1.3.3²Ù×÷ϸ½Ú ........................................................................................................ 19

2ÐÅÏ¢·ÖÅä¹ÜÀí ............................................................................................................................. 20

2.1ÐÅÏ¢·ÖÅä(¾­ÏúÉ̶Ë) ........................................................................................................ 20

2.1.1ÒµÎñ¼òÊö ........................................................................................................ 20 2.1.2Æô¶¯Â·¾¶ ........................................................................................................ 20 2.1.3²Ù×÷ϸ½Ú ........................................................................................................ 20

3·ÃÎÊÁ÷³Ì¹ÜÀí ............................................................................................................................. 23

3.1·ÃÎʼƻ®Öƶ¨(¾­ÏúÉ̶Ë) ................................................................................................ 23

3.1.1ÒµÎñ¼òÊö ........................................................................................................ 23 3.1.2Æô¶¯Â·¾¶ ........................................................................................................ 24 3.1.3²Ù×÷ϸ½Ú ........................................................................................................ 24

3.2·ÃÎʽá¹û¼Èë(¾­ÏúÉ̶Ë) ................................................................................................ 28

3.2.1ÒµÎñ¼òÊö ........................................................................................................ 28 3.2.2Æô¶¯Â·¾¶ ........................................................................................................ 28 3.2.3²Ù×÷ϸ½Ú ........................................................................................................ 28

3.3·ÃÎÊÀúÊ·²éѯ ................................................................................................................... 31

3.3.1ÒµÎñ¼òÊö ........................................................................................................ 31 3.3.2Æô¶¯Â·¾¶ ........................................................................................................ 31 3.3.3²Ù×÷ϸ½Ú ........................................................................................................ 32

4ÏúÊÛ´Ù½øÁ÷³Ì¹ÜÀí...................................................................................................................... 33

4.1ÏúÊÛ´Ù½ø¼Æ»®Öƶ¨(¾­ÏúÉ̶Ë) ........................................................................................ 33

4.1.1ÒµÎñ¼òÊö ........................................................................................................ 33 4.1.2Æô¶¯Â·¾¶ ........................................................................................................ 33 4.1.3²Ù×÷ϸ½Ú ........................................................................................................ 33

4.2ÏúÊÛ´Ù½ø½á¹û¼Èë(¾­ÏúÉ̶Ë) ........................................................................................ 37

4.2.1ÒµÎñ¼òÊö ........................................................................................................ 37 4.2.2Æô¶¯Â·¾¶ ........................................................................................................ 37 4.2.3²Ù×÷ϸ½Ú ........................................................................................................ 37

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4.3´Ù½øÀúÊ·²éѯ ................................................................................................................... 40

4.3.1ÒµÎñ¼òÊö ........................................................................................................ 40 4.3.2Æô¶¯Â·¾¶ ........................................................................................................ 40 4.3.3²Ù×÷ϸ½Ú ........................................................................................................ 41

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6.1¿Í»§ÐÅÏ¢ÍêÉƹ¤×÷¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ ¡­¡­..49 6.2¿Í»§ÐÅϢƽ̨´î½¨ÐÅÏ¢µÄϵͳ¼Èë¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ ¡­¡­..50 7 ÒÉÎʽâ´ð¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ ¡­¡­¡­¡­¡­.52

7.1ÐÅÏ¢ÊÕ¼¯Á÷³Ì¹ÜÀíÀà¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ ¡­¡­¡­¡­¡­.52 7.2·ÃÎÊÁ÷³Ì¹ÜÀíÀà¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ ¡­¡­¡­¡­¡­¡­¡­¡­.53 7.3ÐÅÏ¢ÍêÉÆÀà¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­54 7.4¿Í»§ÐÅϢƽ̨´î½¨Àà¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ ¡­¡­¡­¡­¡­.54

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