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C
I was blind, but I was ashamed of it if it was known. I refused to use a white stick and hated asking for help. After all, I was a teenage girl, and I couldn’t bear people to look at me and think I was not like them. I must have been a terrible danger on the roads, Coming across me wandering through the traffic, motorists probably would have to step rapidly on their brakes. Apart from that, there were all sorts of disasters that used to occur on the way to and from work.
One evening, I got off the bus about halfway home where I had to change buses, and as usual I ran into something,“I’m awfully sorry,”I said and stepped forward only to run into it again. When it happened a third time, I realized I had been apologizing to a lamppost. This was just one of the stupid things that constantly happened to me. So I carried on and found the bus stop, which was a request stop, where the bus wouldn’t stop unless passengers wanted to get on or off. No one else was there and I had to try to guess if the bus had arrived.
Generally in this situation, because I hated showing I was blind by asking for help, I tried to guess at the sound. Sometimes I would stop a big lorry and stand there feeling stupid as it drew away. In the end, I usually managed to swallow my pride and ask someone at the stop for help.
But on this particular evening no one joined me at the stop; It seemed that everyone had suddenly decided not to travel by bus. Of course I heard plenty of buses pass, or I thought I did. But because I had given up stopping them for fear of making a fool of myself, I let them all go by. I stood there alone for half an hour without stopping one. Then I gave up. I decided to walk on to the next stop.
36. The girl refused to ask for help because she thought_________. A. she might be recognized B. asking for help looked silly C. she was normal and independent D. being fond blind was embarrassing
37. After the girl got off the bus that evening, she_________. A. began to run B. hit a person as usual C. hit a lamppost by accident D. was caught by something
38. At the request stop that evening, the girl___________. A. stopped a big lorry B. stopped the wrong bus
C .made no attempt to stop the bus
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D. was not noticed by other people
39. What was the problem with guessing at the sound to stop a bus? A. Other vehicles also stopped there. B. It was unreliable for making judgments. C. More lorries than buses responded to the girl. D. It took too much time for the girl to catch the bus.
40. Finally the girl decided to walk to the next stop, hoping __________. A. to find people there B. to find more buses there C. to find the bus by herself there D. to find people more helpful there
D
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers. An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the
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television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars. business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air. 41. Television sport programs on weekend afternoons . A. result in more sport event B. get more viewers to play sports
C. make more people interested in television D. bring more money to the television networks
42. Why would weekend afternoons become dead time without sport programs? A. Because there would be few viewers B. Because the advertisers would be off work C. Because television programs would go slowly
D. Because viewers would pay less for watching television 43. In many families, men make decision on . A. holiday trips B. sports viewing C. television shopping D. expensive purchases
44. The ratings are not important for golf and tennis programs because . A. their advertisers are carmakers
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B. their viewers are attracted by sports C. their advertisers target at rich people D. their viewers can afford expensive cars 45. What is the passage mainly about?
A. Television ratings are determined by male viewers B. Rich viewers contribute most to television companies C. Sports are gaining importance in advertising on television D. Commercial advertisers are the major sponsors of sport events 本文是说明文,说明运动占据很大一部分商业广告。
41.答案为D细节理解题。由本文第二段This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.可知。其中sellhigh price 与bring more money 是同义重现。
42.答案为A细节理解题。结合41题和排除法可以得出答案。其中BCD项的表达都不合常理。
43.答案为D细节理解题。由They also realize that most business
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