题目：广东省服装出口贸易的影响因素分析
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摘要
中国，作为世界上最大的纺织品服装出口国，其纺织品服装业在整个世界的纺织品服装业中都占有非同一般的地位，同时，纺织品服装业也是我国的支柱型产业。纺织服装业一直以来都是中国最具有全球竞争力的行业之一，并于1994年成为世界服装第一生产大国，是全球最大的服装贸易生产加工基地。加入WTO以后我国服装的成衣制造水准不断提升，服装产业快速发展，并与国内外市场迅速接轨，形成了比较完整的产业体系，而广东省作为我国对外贸易的窗口，服装出口业的发展占全省经济的很大比例，在出口质量和规模上都处于领先地位。但近些年来出口增长速度有所降低，甚至被浙江、江苏等省赶超。其中有很多影响广东省服装贸易出口的因素，因此，分析研究广东省服装贸易出口的影响因素具有较强的理论意义和现实意义，同时也是急需解决的问题。
关键词：广东省；服装贸易；出口；影响因素
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Abstract
China, as the world's largest exporter of textile clothing, the textile clothing industry in the whole world has an unusual place in the textile clothing industry, at the same time, the textile clothing industry is the pillar industry of our country. Textile and garment trade has been one of the most globally competitive industry in China, with the acceleration of China's accession to the WTO and the domestic and foreign markets, China's garment industry development gradually, formed a relatively complete industrial system, with high level of garment manufacturing capability, and in 1994 to become the world clothing first production country, is the world's largest clothing production and processing bases. And guangdong province as the window of foreign trade in our country, the development of the apparel exports account for a large proportion, are in a leading position in export quality and scale. But in recent years the export growth rate has decreased, even overtaken by zhejiang and jiangsu provinces. The influence factors of various clothing trade export in guangdong province, as a result, analysis the influence factors of clothing exports in guangdong province has strong theoretical significance and practical significance, but also urgently needs to solve the problem.
Keywords: Guangdongprovince The clothing trade
Exit Influencing factor
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目录
1 绪论 ................................................. 1
1.1 选题背景 ................................................... 1 1.2 研究意义 ................................................... 1 1.3 文献综述 ................................................... 1
1.3.1 国外相关研究 .................................................................................... 1 1.3.2 国内相关研究 .................................................................................... 2
2 广东省服装贸易出口的SWOT分析 ........................ 3
2.1 广东省服装出口贸易的优势 ................................... 3 2.2 广东省服装出口贸易的劣势 ................................... 3 2.3 广东省服装出口贸易的机遇 ................................... 4 2.4 广东省服装出口贸易发展的威胁 ............................... 4
3 影响广东省服装出口贸易的因素 ......................... 6
3.1 服装产业处在全球价值链附加值低处 ........................... 6 3.2 创新水平和品牌意识 ......................................... 6 3.2.1服装企业规模偏小 ............................................................................... 6 3.2.2品牌意识薄弱 ....................................................................................... 7 3.3 人民币升值的影响 ........................................... 7 3.3.1削弱了价格优势 ................................................................................... 8 3.3.2将使竞争更趋激烈 ............................................................................... 8 3.3.3出口效益会降低 ................................................................................... 8 3.4 贸易壁垒的影响 ............................................. 9 3.4.1 绿色壁垒 .............................................................................................. 9 3.4.2区域壁垒 ............................................................................................... 9
4 提高广东省服装出口贸易的具体措施 .................... 10
4.1 提高企业的核心竞争力 ...................................... 10 4.2 加强创新，提高品牌意识 .................................... 10 4.3 组建大型服装集团，开拓多元市场 ............................ 11 4.4 注重质量认证, 突破贸易壁垒 ................................ 11
5 结论 ................................................ 12 致谢 .................................... 错误！未定义书签。 参考文献 ............................................... 13
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