西南财经大学天府学院 东晶电子公司营运能力分析
目录
一、引言 ············································································································································ 1 二、企业营运能力分析的目的、意义和衡量指标 ············································································ 1
（一）、企业营运能力分析的目的和意义·················································································· 1 （二）、企业营运能力分析的衡量指标 ····················································································· 2 三、东晶电子公司的情况概述 ·········································································································· 5 四、东晶电子公司的营运能力分析 ··································································································· 6
（一）、东晶电子公司营运能力比率 ························································································· 7
1、营运能力之间内在联系 ······························································································· 7 2、总资产周转率及总资产周转率的驱动因素 ·································································· 7 3、流动资产周转率 ···········································································································12 4、应收账款周转率 ···········································································································16 5、存货周转率 ···················································································································17 （二）、东晶电子公司营运能力分析存在问题和解决对策 ······················································20
1、分析存在问题 ···············································································································20 2、解决对策 ·······················································································································21 （三）、对东晶电子公司未来的展望 ························································································22 五、结论 ···········································································································································23 附录 ···················································································································································24 文献综述 ············································································································ 错误！未定义书签。 参考文献 ···········································································································································28 致谢 ···················································································································································30
西南财经大学天府学院 东晶电子公司营运能力分析
一、引言
我国在加入世界贸易组织后,实行全面的对外开放,经济也逐步融入世界经济的一体化中。然而面对经济全球化的挑战，各企业都应该采取积极的方面去面对这不可阻挡的趋势。企业营运能力体现着企业的综合实力。因此，企业在面对这个趋势的同时，应当充分利用各项经济资源,搞好企业营运能力分析与评估,努力提高企业营运能力。为此，企业想要在激烈的全球市场的竞争中获得生存和发展的空间,就得认真做好企业营运能力分析工作，努力提高企业营运能力。这能使企业加强经营管理,提高企业的总体竞争力，使企业能够长远发展。企业营运能力是对企业综合实力的描述, 如果资金周转状况好，周转速度快，就说明企业营运能力比较强。因此营运能力分析,对企业所有者考察其投入企业资金的运用效率,对加强企业经营管理等各方面都具有非常重要的意义和作用。企业营运能力强，就会在激烈的市场竞争中取胜。
二、企业营运能力分析的目的、意义和衡量指标
（一）、企业营运能力分析的目的和意义
企业的营运能力主要指企业营运资产的效率与效益，其从根本上决定了企业的经营状况和经济效益。而研究企业营运能力分析就是要通过对反映企业资产营运效率的指标进行计算与分析。评价企业的营运能力，为企业提高经济效益提出解决方法并指明方向。企业的营运能力是企业
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西南财经大学天府学院 东晶电子公司营运能力分析
实现其经营目标，管理、运用资金进行经营活动的能力。对资产营运能力进行分析，是为了对企业经营和财务活动具体情况及资产营运状况进行判断和确定，并提出如何正确使用资产的对策，使企业的资产结构达到优化1。
（二）、企业营运能力分析的衡量指标
营运能力是指通过企业生产经营资金周转速度的有关指标所反映出来的企业资金利用的效率。
一般情况下，分析企业的营运能力的衡量指标主要有总资产周转率、流动资产周转率、应收账款周转率和存货周转率。 1、总资产周转率的分析和计算
总资产周转率是指企业在一定时期间内销售收入净额同总资产平均总额的比。它是一项综合指标，是评价一个企业的全部资产经营情况和利用效率的综合指标,同时也是考察企业资产营运效率的一项重要指标。其计算为：
总资产周转率（次）=营业收入净额/平均资产总额2 总资产周转天数=360÷总资产周转率（次）
而在总的资产中，周转速度是最快就是流动资产了，然而流动资产的周转速度是影响着总资产周转速度，从上述计算公式中可以得出：
总资产周转率 ＝（营业收入净额/平均流动资产）×（平均流动资产/平均资产总额）＝流动资产周转率×流动资产占总资产的比重
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王忠帅 张运建 浅谈企业营运能力分析 《商场现代化》2011年11月(下旬刊)总第666期 中国注册会计师协会 《财务成本管理》第二章 财务报表分析
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西南财经大学天府学院 东晶电子公司营运能力分析
由上述计算公式可见，流动资产周转率和流动资产占总资产的比重是影响全部资产周转率的快慢的因素主要。首先，流动资产的周转速度通常在资产类的周转速度是较高的，从而加速流动资产周转，就会使整个总资产周转速度变快，反之则然；其次，在整个资产的比重中，流动资产所占比重是较大，在全部的资产中，流动资产的流动性快于其他资产，因此，它的周转速度快于其他类资产周转速度。所以，企业流动资产所占比例越大，总资产周转速度越快，反之则越慢3。对此，就应对流动资产周转情况进行分析。 2、流动资产周转率的分析和计算
流动资产周转率是评价企业资产利用率的又一重要指标，它主要是指企业在一定期间内主营业务收入同流动资产平均总额之间的比率,它也反映了企业流动资产的周转速度,而从企业全部资产中流动性讲，流动资产无疑是流动性最强的，因此，对企业流动资产的利用效率的分析是必不可少的。
流动资产周转率的计算方法有：
流动资产周转率（次）=主营业务收入净额/平均流动资产总额 流动资产周转天数=流动资产平均余额×计算期天数（360）/流动资产周转额(产品销售收入)
流动资产的周转次数或天数，都表示流动资产的周转速度的快慢。流动资产在一定时期的周转次数越多，则需要的天数就越少，周转速度就越快，流动资产营运能力就越好；反之，周转速度则慢，流动资产营
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李秀英《企业营运能力分析体系》 现代经济信息 2008年23期
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