编号
淮安信息职业技术学院
毕业论文
题 目
家用轿车的性价比研究与消
费者购买决策分析
学生姓名 学 号 系 部 专 业 班 级 指导教师 顾问教师
卢浩 82012407 汽车工程系 汽车检测与维修技术
820124 费孝涛 助教
二〇一四年十一月
摘 要 摘 要
随着经济的发展和人们生活水平的提高，汽车以越来越快的速度走进普通百姓的生活，引起了人们的热切关注。中国每年销售的轿车中，家用轿车占据绝大比例。追求最佳“性价比”，倡导讲求实际而不妥协于低价的消费观，当然是一个无比正确的选择。本文从家用轿车各类型性能及价格优势，不同家庭选车的档次及车型分类，车辆配置的选择，选车的常识，购买车辆的相关决策分析及购买决策分析时的主要因素等方面介绍家用轿车的选购。
关键词：家用轿车；性价比；选购指南；决策分析
I
Abstract Abstract
With the development of economy and the people living standard rise, cars faster and faster walking into the life of ordinary people, caused the earnest attention of people. Every year in China sales of cars, household cars occupy the vast proportions. Pursue the best \price of consumption, is certainly a very right choice. In this paper, from the family car all kinds of performance and price advantage, the grade of the different family car and vehicle classification, vehicle configuration, the choice of the common sense of the car, the vehicle purchase related decision analysis and decision analysis when the choose and buy of family car were introduced from the aspects such as the main factors.
keyword:Family car; Cost performance; Buying guide; Decision analysis
II
目 录 目 录
摘 要 ............................................................................................................................ I ABSTRACT ................................................................................................................ II 目 录 ........................................................................................................................ III 第一章 家用轿车的发展概述 ................................................................................... 1 1.1 家用轿车的概念及基本现状 ............................................................................ 1 1.2 家用轿车发展趋势 ............................................................................................ 2 1.2.1 品牌化 .......................................................................................................... 2 1.2.2 符合消费需求 .............................................................................................. 3 1.2.3 节能与环保 .................................................................................................. 3 第二章 家用轿车性价比的解读............................................................................... 4 2.1 性价比的含义 .................................................................................................... 4 2.2 性价比的内容 .................................................................................................... 4 2.2.1 发动机、变速器的比较 .............................................................................. 4 2.2.2 车身外观的比较 .......................................................................................... 5 2.2.3 悬挂的比较 .................................................................................................. 5 2.2.4 百公里加减速的比较 .................................................................................. 5 2.2.5 内饰的比较 .................................................................................................. 5 第三章 紧凑型家用轿车的性价比分析 .................................................................... 7 3.1 发动机及变速器 ................................................................................................ 7 3.2 外观 .................................................................................................................... 8 3.3 悬挂、轴距 ........................................................................................................ 9 3.4 百公里加减速 .................................................................................................... 9 3.5 内饰 .................................................................................................................. 10 第四章 购买的相关决策分析 ................................................................................. 11 4.1 确定需求 .......................................................................................................... 11 4.2 信息搜集 .......................................................................................................... 11 4.3 评价与选择 ...................................................................................................... 12 4.4 购买决策 .......................................................................................................... 12 4.5 购后行为 .......................................................................................................... 12 4.6 本章小结 .......................................................................................................... 13
III
