standards. In so doing, the US firms should increase joint interdependency between domestic and foreign firms operating in Japan so that they can encourage a mutual exchange of information which, in turn, facilitates concrete understanding of market competition, distribution dynamics, and consumer needs. Furthermore, the US firms must not only shift their focus from short-term profit/cost saving to long-term gain/stability, but also re-examine their conventional channel alternatives, so that they can create the most streamlined distribution channels that will fit best with their long-termobjectives in the Japanese market.
指导教师意见： 该生选择的英文翻译文献与毕业论文题目结合紧密，文中主要介绍了日本的市场营销分销渠道的情况，译文的翻译较为准确，语句通顺、流畅，符合西安石油大学本科毕业论文外文翻译的要求。 指导教师签字： 年 月 日 系(教研室)意见： 主任签字： 年 月 日
