61. What can be inferred from the passage?
A. Inappropriateuseof fire extinguishers might make things worse. B. You should stay in the building if your escape route is cut off. C. Standing close to an exit will absolutely guarantee your safety in a fire. D. Fire fighting is a complicated job that can only be done by fire brigades.
62. Who is the potential target reader of this passage?
A. Fire fighters. B. The general public. C. College professors. D. Young children.
(C)
Scots are more likely to drink themselves to death than people from any other nation in Western Europe except Austria and Portugal. Every day, six Scots die from alcohol-related conditions. Our hospitals and health services struggle with the wider damage. An estimated 51,600 Scots suffer from drink-related illness. Incidence of liver disease has shot up 40 percent in the past seven years. Most knife attacks and most adult murders occur under the influence of alcohol. And drink abuse (嗜酒) has ruined thousands of families, a personal, psychological and social cost on top of the ￡1 billion already estimated through work absence.
As if all this were not bad enough, problems with alcohol abuse are now spreading to an ever-younger age group. The proportion of pupils aged 12-15 who had had an alcoholic drink in the previous week rose in the last decade from 14 percent to 21 percent. Today, more than 40 percent of all 15-year-olds admit to having had a drink in the past week. Much teenage crime and destruction is drink related.
To his credit, the Executive has focused his attention on alcohol abuse problem. Behind the scenes, the Executive is discussing how far it should go in trying to persuade Scots to drink in a more sensible fashion. The First Minister is known to be against an alcohol ban on the lines of prohibition on public smoking. He is correct that such a move would not be accepted by the people and, anyway, general prohibition tends to drive substance abuse underground rather than eliminate it.
Nevertheless, a debate is emerging on what controls to put on the easy availability of alcohol, especially to the young. As we report today, Donald Gorrie, the senior Liberal Democrat MSP, is launching a campaign in the Scottish Parliament(议会)to prohibit supermarkets from offering cut-price promotions on alcoholic drinks, in line with a similar ban on such promotions to off-licences and public houses introduced earlier this year.
It remains to be seen if it is technically feasible to define sales promotions of alcohol in a supermarket in such a way as to control them. There is also a reasonable argument that it is better to have people buy drinks at a supermarket, where the likelihood is that they will consume the alcohol at home rather than drink in public. On the other hand, much of the alcohol consumed by underground drinkers comes from the family supply. Perhaps the real solution is to question the cheapness of alcohol across the board.
Nevertheless, Mr. Gorrie has opened an important public discussion. He has a talent for
making parliament confront awkward issues, and alcohol is one such issue. 63. It can be inferred from the passage that _____________.
A. banning alcohol may make alcohol abuse exist secretly B. Donald Gorrie held a debate on limiting alcohol
C. 40 percent of all 15-year-olds are involved in criminal activity after drinking D. the influence of alcohol cost ￡1 billion through drink-related disease
64. The underlined sentence in Paragraph 4 means ―_____________.‖
A. young people debate over whether they should control the availability of alcohol B. unless a debate of controlling alcohol is held, young people will drink too much alcohol C. a debate on how to keep young people from easy access to alcohol appears D. there is a discussion on how young people could give up alcohol abuse
65. What is probably the useful solution to alcohol abuse according to the passage?
A. To change the cheapness of alcohol. B. To prohibit people from going to pubs.
C. To persuade them to drink in a more sensible fashion. D. To strike secret pubs.
66. This passage is more likely to be seen in _____________.
A. a medical magazine
Section C
Directions: Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.
A. Thus, creativity will be the most valuable thing in the future. B. Customers are expected to pay more money for the extra-special qualities. C. The internet, for example, has made such ads look old-fashioned. D. It has made possible a situation in which customers can tell advertisers what they think. E. Contrarily, there is almost certain to be an increase in every form of advertising in future years. F. The traditional TV advertising campaign will not reach the whole family any more.
The explosion of new media, ranging from the internet to digital television, means that people working in advertising will have to come up with more ways to catch the public’s attention
B. the society page of a newspaper
D. an official document from British government
C. an introduction to Scotland
in the future.______67______ No longer will all members be watching the same programme: some will be watching different channels on their own TVs, surfing the net or doing both at the same time. The advertising industry will have to work ―harder and smarter‖ to cut through the ―mess‖ of the future with a wide range of new media, all competing to catch the consumers’ eyes.
People have become more individual in their consumption of advertising. New technology has made experimenting with new forms of advertising possible. The monologue where the advertisement tells housewives that this is the washing powder they should buy is just a cliché (陈词滥调) now. ______68______ There is, consequently, little hope of them surviving for more than another twenty years. A much closer relationship with the consumer is gradually being created.
The definition of what constitutes advertising will expand well beyond the conventional mass media. Shopping environments will themselves become a part of the advertising process. Increasingly, they will exist not simply to sell goods, but also to entertain people and to make sure that they enjoy their time there. The aim will be to ―warm‖ people towards these places so that they will return to purchase goods there again.
In spite of these and other changes, it is highly unlikely that TV, print and radio will disappear altogether as advertising media. ______69______ But other marketing strategies, such as public relations and direct marketing, will become as important as advertising. Advertising agencies will have to reinvent themselves. They will no longer be able simply to produce advertisements and then support these through PR, direct marketing or the internet. Instead, they will have to change the whole way they look at communication and start thinking about ideas which are not specific to one discipline.
______70______ Originality of thinking has always been in short supply. It will continue to be so in the future. But there will be increasing coston the advertiser’s ability to be imaginative and to think laterally about engaging the consumer in a broader variety of media. IV.
Summary Writing
Directions: Read the following passage. Summarize the main idea and the main point(s) of the passage in no more than 60 words. Use your own words as far as possible.
Wearable technology can reportedly tell you a lot more than just the number of calories you’re burning or how many steps you’ve walked… That clever smartwatch can actually tell that you’re about to get a cold, days before you start feeling poorly. As New Scientist reports, researchers at Stanford University in California have discovered that wearable tech can now detect when you’re about to fall prey to(感染)a frightening winter bug, simply by tracking your vital statistics.
After monitoring 40 smartwatch users for up to two years, the team has demonstrated that the devices can be used to detect the first signs of coming illness. The participants’ pulse and skin temperature were continuously monitored throughout the period, with the scientists noting that their smartwatches recorded unusually higher heart rates and skin temperatures up to three days
before the volunteers began displaying symptoms of cold or flu.
Study leader Michael Snynder said: ―Once these wearables collect enough data to know what your normal baseline readings are, they can get very good at sensing when something goes wrong.We think that if your heart rate and skin temperature are elevated for about two hours, there’s a strong chance you’re getting sick.‖ ―Continuous tracking of your vital signs is more informative than having a doctor measure them once a year and comparing them with population averages,‖ he added.
The team now hopes to create an algorithm (算法) that will let smartwatches notify you when you’re about to get sick.Well, at least that might give us the chance to stock up on vitamins and wrap up warm before the germ attacks!
V. Translation
Directions: Translate the following sentences into English, using the words given in the brackets.
72. 由于缺乏独特的文化，一些地方将不再吸引游客。( lack )
73. 自律和有经验的员工非常受青睐。( prefer )
74. 嘉宾们的故事以及他们朗读的文章如此感人鼓舞人心，在大众中激起了读书的热情。
( So ) 75. VI.
Guided Writing
虽然他之前的表现出挑，但由于对公司文化一无所知，他还是没通过面试。( ignorance )
Directions: Write an English composition in 120-150 words according to the instructions given below in Chinese.
近期的一项网络调查发现，近七成受访者表示他们不愿对父母开放微信朋友圈；―屏蔽父母‖的主要理由是，认为父母―过度关心、管教太多、无法沟通‖。
你是否对父母开放你的朋友圈呢？请说明理由，并谈谈你对“屏蔽父母”这种做法的看法。 屏蔽父母:
don’t share my moments with my parents
微信朋友圈: WeChat Moments
