2). According to the passage, dreams ________ . A. are considered to be people’s real experiences B. help cure people of nervousness and mental illness C. happen in the thinking part of the brain
D. cannot go on as before after the dreamer is woken 满分：2 分
3). People who slept with interrupted dreams showed signs of the following sufferings EXCEPT________ . A. nervousness B. anxiety C. hunger D. sleepiness 满分：2 分
4). When people were woken during non-dreaming periods, they ________. A. suffered from hallucinations B. felt upset and nervous C. had more dreams than usual
D. remained normal in their daytime behavior 满分：2 分
5). The sentence “It was as if they were catching up on their dreams” in Para. 3 probably means ________.
A. they seemed to do as their dreams dad told them to B. they seemed to make up for the losses of dreams C. they seemed to dream less because of the interruptions D. they seemed to sleep more after the interruptions 满分：2 分
4. We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as “regular” coffee, and it took
several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline（衰退）when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
1). According to the passage, when people grow fond of one particular brand of a product, its sales will __________. A. decrease gradually B. become unstable C. improve enormously D. remain at the same level 满分：2 分
2). The first paragraph tells us that a new product is ___________. A. usually introduced to satisfy different tastes B. often more expensive than old ones C. often inferior to old ones at first D. not easily accepted by the public 满分：2 分
3). Marketers need to know which of the four stages a product is in so as to __________. A. work out marketing policies B. increase its popularity
C. promote its production D. speed up its life cycle 满分：2 分
4). The author mentions the example of “backpacks” (Line 4, Para.2) to show the importance of ___________.
A. increasing usage among students B. exploring new market sections C. pleasing the young as well as the old D. serving both military and civil needs 满分：2 分
5). In order to recover their share of the world market, U.S. auto makers are ___________. A. improving product quality B. modernizing product style
C. re-positioning their product in the market D. increasing product features 满分：2 分
二、单选题（共 15 道试题，共 45 分。）
V
1. It is no use ______ with him about it. A. to argue B. arguing C. argue D. to arguing 满分：3 分
2. —I’m looking for a shirt for my father. —_____________
A. What size do you wear? B. What can I do for you? C. How about this one?
D. What size does your father wear? 满分：3 分
3. In middle school, I became more ________ with my appearance. A. concern B. concerning C. concerned D. concerns 满分：3 分
4. —How was your final exam? —_____________ A. Take it easy. B. You are right C. I am not sure. D. Let’s have a drink. 满分：3 分
5. This dictionary will prove ________ to you in your English study. A. be of some use B. being of some use C. to be of some use D. of some use 满分：3 分
6. Mr. Johnson keeps fit by eating less fat and sugar and ______ more exercise. A. takes B. take
