深圳高交会调研报告4p

exhibitors to choose CHTF. 有近7成的参展商认为展会的影响力是参加本届高交会的促成因素；其次是展品的档次和种类，占促成因素的45.4%；政府的支持与重视也非常重要，占促成因素的40.7%。 Nearly 70% of the exhibitors told that the influence of CHTF is an important factor to push them to participate, followed by the level and types of exhibits of previous CHTFs, accounting for 45.4%; the Government's support is also very important, accounting for 40.7%. ? 参展商参会因素 Concerns of exhibitors comment of exhibitors on the ticket services was greatly improved compared to that of the previous sessions (3.45 in the ninth session, and 3.13 in the tenth session) , and the overall satisfaction was 3.7 points. 参展商基本能够达到参加高交会的预期目的 Exhibitors can achieve their expected targets basically. 九成以上的参展商对高交会取得的效果表示满意，78%的参展商认为本届高交会达到了预期所希望的目的，而12.9%的参展商认为大大超出了原来预计的目的。 More than 90% of exhibitors expressed their satisfaction on the results, 78% believe that CHTF 2009 help them achieve their expected targets, and 12.9% think that their original purposes are far exceeded at CHTF 2009. ? 参展商预期 Exhibitors’ satisfaction on the results 三、参展商对高交会的认可度 Exhibitors’ Recognition on CHTF 2009 参展商对高交会的满意度不断提升 The satisfaction of exhibitors on CHTF is rising continuously. 参展商对高交会的较高认可度是保证参展商持续关注、参加高交会的前提，本调查通过分析参展商对专业性、现场组织、配套设施等的满意度来考察参展商对高交会的满意度。 A high degree of recognition on CHTF from exhibitors is a prerequisite to ensure exhibitors to participate CHTF and pay close attention on CHTF continuously. By the analysis of the exhibitors’ satisfaction on professional level, organization, supporting facilities of CHTF, we can get the results. ? 参展商满意度 Exhibitors’ satisfaction of services provided by CHTF 从专业性的各个维度来看，参展商对展区主题设置比较满意，达到3.8分。第十一届高交会采用了全新的电子票务方式，使参展商对票证服务的总体满意度评价相比以前（第九届3.45，第十届3.13）大为提高，总体满意度为3.7分。 On various professional dimensions, the exhibitors are relatively satisfied with the subject setting of in the pavilion, which has reached 3.8 points. CHTF 2009 adopted of a brand new electronic ticketing system, so that the overall satisfaction 参展商参加高交会的“回头率”较高 Most exhibitors possibly attend the next CHTF 有82.5%的参展商表示会参加下届的高交会，有11.1%的参展商表示仍在观望，还不确定，将根据明年的实际情况而定。 82.5% of the exhibitors said they would participate the next CHTF, and 11.1% expressed they were not sure they would come again, they were still watching, it depended on the actual situation of next year. ? 参展商是否参加下届 Exhibitors’ intention to attend CHTF2010第三部分 观众研究 Section Ⅲ Research on Visitors一、参会观众的基本特征 Overall features of visitors CHTF 2009 has attracted a large number of professional visitors, among which 13.7% visitors can make decision, 31.3% visitors can participate in the decision-making in their company, the visitors with suggestion rights is the majority, accounting for 38.0%; and the visitors without involving in decision-making are few, only accounting for 17%. ? 观众在公司所处职位图 The role of the visitors in their company 参会观众50.6万人次，专业观众达到七成以上 506，000 visitors, of which 70% are professional visitors. 本届高交会共接待国内外观众50多万人次，专业观众的比例达到72.5%。调查发现，首次参加高交会的观众群体占39.2%，非首次参加的观众占到60.8%，此部分群体为高交会的固定参会群体。 More than 50 million visitors at home and abroad visited the main hall, professional visitors reached 72.5%. The survey indicates that 39.2% of the visitors are the first time to participate in CHTF 2009. Non-first-time visitors account for 60.8%, this group is a fixed participant group, played an important role in the development of CHTF. ? 观众构成 Visitor profile 高交会观众大多具有本科及以上学历 Most of the visitors with a Bachelor degree or above ? 观众学历 Education level of professional visitors 调查发现，高交会观众的学历以本科为主，占观众总数的57%，专科及以下占21.5%，硕士以上占20.1%。 According to the statistics, near 80% professional visitors have a bachelor degree or above, master's degree or above accounted for 20.1%, others accounted for 21.5%. 高交会观众能够对企业决策具有建议权 Visitors have the right to make recommendations on their 珠三角地区的观众构成参展观众的主要群体 company’s’ decision-making 高交会吸引了众多优秀的专业观众，能够进行决策的占13.7%，参与所在公司决策的观众占31.3%；具有建议权的观众所占数量最多，占38.0%；不参与决策的观众数量较少，仅占17%。 The visitor mainly come from the Pearl River Delta 深圳及珠三角地区的观众构成了参展观众的主要部分，占所有观众的66.9%；其次是中国大陆其它地区的观众，占26.3%；国外观众占2.6%，港澳台地区的观众共占3.5%。 Visitors from Shenzhen and the Pearl River Delta region, accounting for 66.9% of all visitors; followed by other region in mainland China, accounting for 26.3%; foreign visitors accounted for 2.6%, Hong Kong, Macao and Taiwan regions together account for 3.5%. ? 观众分布 Visitor demographics 布最为广泛的行业，占比近60%，其次是机械设备行业，占7.2%，而其它行业人数则较少，说明高交会专业程度较高，观众群体范围比较固定。 The survey shows that the electronic, electric and IT communications industry attract the most visitors, these two kinds of visitors account for 60%, followed by machinery and equipment category, accounting for 7.2%, while other industries have less visitors. It indicates that the professional level of CHTF is high, and the range of visitor group is relatively fixed. 参展观众所在的行业所占百分比 专业观众行业分布 项目Categories IT 通信 IT & Communication industry 电子电工Electronics & Electrical products 机械设备Machinery & Equipment 仪表仪器Instrument Industry 进出口贸易 Imports and Exports 教育、科研、医疗 Education, Research and Medical 机关、事业、团体 Government Organs, Organizations and Institutions 媒体及出版 Media & Publishing 金融业Financial 医药保健Medicines & Health 生物工程Bio-engineering 石油化工Petrochemical 航空航天Aeronautics and Astronautics 五金交电 Hardware & electric material 会议展览 Convention & Exhibition 房地产、建材Real Estate & Building Materials 电力水利Hydraulic and Electric Engineering 钢铁冶金 Metallurgical 旅游服务 Tourism Services 会计财务 Accounting Finance 其它 others 0.7 0.1 3.3 9.8 0.3 7.2 参展观众的职业分布 The occupational distribution of visitors 百分比 从专业观众的职业分布来看，企业中层管理人Percent 员所占的比例最高，为27.8%，其次是普通职员。27.4 众多的科技工作者群体前来观看高交会，说明高交30.5 会作为科技成果转化和交流的平台受到科技工作者的欢迎。 The middle level managers of the 0.9 enterprise account for the highest proportion, 1.7 which is 27.8%, followed by the ordinary staff. 3.6 The participation of numerous science and technology groups to the High-tech fair 0.8 indicates that CHTF has attracted the attention of many researchers as the 1.2 scientific and technological achievements 2.3 transformation and exchange platform. 2.8 0.5 0.3 0.1 1.4 0.3 0.8 二、观众对高交会认可度分析 Satisfaction of participation by visitors 专业观众对高交会各项指标满意度较高 Professional visitors are quite satisfied with the indicators of CHTF2009 调查发现，电子电工和IT通信行业为观众分? 观众的专业性满意度 visitors’ overall The survey shows that looking projects and information is the main purpose for the visitors to participate in the CHTF 2009, accounting for 59.5%. As the high-tech projects and information exchange platform, CHTF was recognized by the audience visitors. And there are another 8.2% visitors, who have the purpose of participating in the next CHTF. Professional satisfaction with services by CHTF 观众对专业性的满意度总体评价为3.8分，对展区主题设置的评价分数最高，为4分。观众对票证服务满意度的评价为3.8分，观众对现场组织与配套服务满意度普遍评价为4分。 The overall satisfaction assessment on professionalism from visitors is 3.8 points. The evaluation on the theme of pavilion gets the highest score, 4 points. The tickets & documents service is 3.8 points too, the audience on-site support services organization and the general satisfaction rating is 4 points. 八成多观众表示达到参会目的 Over 80% visitors achieved their purposes 72.7%的参展观众达到参展预期，有9.6%的观众表示超出预期，仅有2.6%的参展观众表示未达到预期目的。 72.7% of the participating visitors achieved 约40%的专业观众在高交会停留两天以上 40% of professional visitors stayed in CHTF more than a day 高交会专业观众在高交会馆参观为 19.6%，参观1天的比例最多，为42.7%。有37.7%的专业观众参观天数在两天以上。 33.7% of professional visitors stayed more than two days in CHTF. Among them, 5.2% of them stayed the whole six days in CHTF. ? 观众参展时间 The stay time of professional visitors 0.5天的比例their goal, and 9.6% visitors indicated that the fair was beyond their expectations, only 2.6% of visitors indicated that they had not achieved the goal. ? 观众预期 Exhibitors’ satisfaction with the results 观众参加下一届高交会意愿强烈 The visitors have strong willing of attending the CHTF2010 66.4%的观众表示将要参加下届高交会。仍然不确定，表示要看情况而定的观众占29.4%。仅有4.3%的观众明确表示不会参加下届高交会。数量众多的观众，尤其是专业观众对高交会具有较高的忠诚度，对提高高交会的展览效果具有十分重要的促进作用。 ? 观众是否参与下届高交会 参加高交会的目的 The main purpose to participate in the High-tech fair 调查显示，寻找项目和信息是观众参加高交会的主要目的，占到59.5%，可见，高交会作为高科技项目和信息交流的平台已经得到广大观众的认可。其次是寻找合作伙伴和采购商品。另有占8.2%的观众，其目的是准备下届参展。 Exhibitors’ intention to attend CHTF2010 66.4% of visitors said they would participate in the next CHTF. 29.4% of visitors showed it was still uncertain, depending on circumstances. Only 4.3% of the visitors made it clear that they would not participate in the next CHTF. A large number of visitors, especially the professional visitors have